So much of your focus during your website development process is focused on design. While it is important to have a good-looking site, it’s even more important to make sure it works. We’re not just talking about the programming, though that should work, too. We’re talking about converting your visitors in to customers. Whether your call-to-action (CTA) is for visitors to buy something, pick up the phone, or submit a request, this webinar will show you how to optimize your CTA and drive visitors to it. And it doesn’t stop there. We’ll also teach you how to effectively measure your progress by showing you which data to pay close attention to in Google Analytics. See right there? Now that’s a call to action. Sure, it’s a little bright and a bit big, and the purple border isn’t doing much for it, but we’ll figure out what’s best during the webinar. Join us on Tuesday, July 12th from 2-3pm EDT as we delve in to this topic and take your questions. Registration, as always, is free. It’s going on now at https://www2.gotomeeting.com/register/468847426. See you on Tuesday!
Mike Cushing / Digital Strategy / November 1, 2016
Why Corporations Should Pursue Incremental Innovation
Robert Berris / Digital Strategy / September 29, 2016